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Spreading the word
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TOPIC: Spreading the word
Spreading the word 10 Years ago  
I have a few suggestions, I'm sure they've been considered but maybe they could be re-evaluated?

I absolutely love DF, and I am always surprised that it isn't more popular than it already is. None of my local gaming places carry it -- they'll special order it, sure, but they don't automatically stock it, and they won't order anything new unless I ask.

Aside from being a bit of a pain, it's bad for the company! (I went through torture getting the traps sets and advanded builder set -- one store told me they'd get them in, and strung me along for six months before I finally realized they were never going to get them, and after I special-ordered them from another store, first they got into a fight with their distributor and that held things up, then they only got one set in and asked me to remind them about the others -- by this point I was furious and just went to a THIRD place, and I had my sets two weeks later -- but about seven months after I'd initially expected to get them!)

One thing I noticed: after seeing an in-store display, I went nuts and got everything I could in a two- or three-month period. Seeing the stuff OUT and in USE is much different from seeing pics online, and MUCH better than seeing white cardboard boxes in the back of a store.

Best case scenario: Maybe you guys could come up with an "in store display" kinda thing, the way some stores highlight the newest CD or DVD releases on a cardboard endcap, you could have some kind of official glass case for Master Maze that you could send to some stores in big markets, so they could have a display of MM that would draw people in?

On a similar note: why so few ads? Once upon a time, there were ads in Dragon all the time. I can understand wanting to promote the newest items, but I think more ads would help, and it'd be great to see every magazine connected with gaming running full-color close-ups of some of this stuff. Don't even need to show off whole sets or displays -- just a closeup of some party members wandering into a room, with a "GET REAL!" caption under it. I am convinced that people would be determined to become lifelong MM customers if they saw ads like that.

Just feels like I keep finding people who say "I just found out about this stuff!" and I've been loving it for years.

Just some ideas.

Minotaur Lord
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"In every real man a child is hidden that wants to play."

-- F. Nietzsche
Spreading the word 10 Years ago  
We are hoping that our shift to smaller (meaning easier to display) boxes with full color graphics will make retail stores more apt to carry us. And the $49 price will make it easy for gamers to start their DF habit!

Thanks for the ideas.
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Jeff Martin

Dwarven Forge, LLC
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