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What if KS3 failed?
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TOPIC: What if KS3 failed?
#64357
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
Frankly, I find the point of this thread to be a little ridiculous. Dwarven Forge just had 2 of the most successful gaming fundraisers in the history of Kickstarter. I don't understand how you can question future campaigns at this point. Obviously, these 2 campaigns were for the highest demand settings, and future KS campaigns will be smaller scale to some (maybe large) degree.

However, considering what they pulled off in these first two, and considering how responsive they were to make sure they were giving just about everybody what they wanted (or at least a close facsimile), I find it hard to believe anyone is managing to worry about them failing kickstarters anytime soon.

Take a look at the forums and the KS comment sections. This Caverns campaign wasn't over yet on KS (and still isn't exactly over yet with the Fundafull add-on capability), and yet there have been umpteen posts and conjectures about KS3, KS4, etc. Does this not prove that these KS campaigns are addictive and will continue to draw people like magnets to some degree? Sculpt it, and they will come :-).

In addition, look at the responsiveness. People ask for dungeon passage packs. Boom-- Here you go. People want more "green pieces"? Boom-- Here's Dungeon Pack #4 for you. Experienced DF owners think water pack composition should change slightly. Boom-- done. People in KS comments not generally liking the original chasm set composition. Boom-- Changed for the better in most everyone's view. Last add-on pack? They didn't really dictate the contents; essentially, we the buyers did. All that is simply incredible no matter how you look at it, especially considering the personal circumstances surrounding the creators at that moment.

Worrying about the KS acumen of Dwarven Forge seems like a pointless exercise at the present time. If they continue to give buyers what they want like this, they will never have a problem reaching an attainable goal. Given their artistry, commitment, enjoyment of their work, and demonstrated business acumen, I don't think they will stop being responsive or set any unattainable goals.

Hats off to them for brightening the lives of gamers, and hobbyists everywhere with their work.
zenmaster
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#64360
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
Stefan wrote:
I think that future kickstarters might not go as high as these last two....but that's OK as long as we manage it properly....

Caverns are pretty hard to beat in popularity...I was actually disappointed at having less backers than the first time but AMAZED at the enthusiasm of the backers that did jump aboard...

I do understand that this one was more expensive and that less folks can afford caverns even If they really liked it...I hope one day they will be able to afford it...maybe just one set at a time, like most of our longtime collectors did over almost 2 decades....1-2 sets a year...they kept their Resin Sets intact for 18 years...imagine dwarvenite's longevity...generations...
My first Resin Sets are still in mint condition after steady use for 18 years! I may have broke some of the more fragile stalagmites or door frames, but that's negligible....

I really think we just need to get more people into miniature gaming....more folks playing RPG's and more of them trying out terrain:)


While I hope they are always successful, it is not my lack of faith in DF, it is the vehicle Kickstarter. Sure, it is going gangbusters right now, but these things tend not to last forever. I say ride it as long as it lasts though to bring DF to as many as possible. I will continue to be a long time collector as long as I can. It took me 5 years to talk my wife into buying the first set in 2003. One of my gamers is not only helping with our pledge, but he is buying his own as another did last time so I am trying to do my part it spreading the word!
brvheart
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#64363
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
zenmaster wrote:
Frankly, I find the point of this thread to be a little ridiculous.


The point of this thread is not ridiculous just the title but it got you to look.

There are camps of thought that DF future KS are going to be huge like KS1&2

There are camps of thought that DF future KS are doomed to be small.

And in the middle are people who think we will see future KS get smaller but still be strong. The point of this thread was to see if people think DF can go out on a limb and do off the wall Dwarvenite KS in the future without risk to their good name if they fail.
kodiakbear
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#64387
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
Kickstarter itself may lose the thunder, but the general business model is likely here to stay IMO. It fills a niche that used to require either direct access to wealthy patrons or a very understanding and either large or wealthy family. There are many viable businesses and products that cannot get funding through traditional models because there is not enough data from the same or a similar field. Some fields are also fraught with enough risk that even sound plans in those fields will be turned down.

Crowd-funding, like what Kickstarter has become emblematic for, fills this niche allowing those ideas that are able to succeed to get the funding they need. It also helps to roll market research, a limited amount of advertising, and a certain level of risk management into one package.

As I have said elsewhere and Stefan alluded to, there are many people that are potential customers that have not been reached yet. A better marketing campaign, including a community viral effort and some more outreach in advance from official channels, may be able to expand the target audience and alleviate some of the saturation effect.

Bottom line for me: we all need to start scheming the best ways for ourselves and DF to market the next pass to a wider audience.

I'd say we need to get the flyer out in the first couple days of the campaign next time. Try to get some interviews, appearances, or articles up for the KS just as it launches on gaming blogs, podcasts, etc. Let's try to come up with as many ways as we can to add more honey to the pot. The more that show up to the KS, the more we all benefit.
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#64451
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
LordDust wrote:

I'd say we need to get the flyer out in the first couple days of the campaign next time. Try to get some interviews, appearances, or articles up for the KS just as it launches on gaming blogs, podcasts, etc. Let's try to come up with as many ways as we can to add more honey to the pot. The more that show up to the KS, the more we all benefit.


I agree.

All I was able to do was post like crazy on the other forums I hang out on, but I think I spread the word and brought a few people in.
kodiakbear
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#64455
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
kodiakbear, I personally appreciate any effort anyone makes to spread the word about our hobbies, gaming in general and miniatures in particular. I just feel like we have a great community here that could probably come up with some pretty awesome stuff beyond what we have done so far so that we can reach an even larger audience. My hope is that if enough of us chime in with good ideas we can drum up more or as much support next time. I realize that won't be an easy feat, but I do think it is within the realm of possibility, so why not try for it?

How about this for an idea: see if some recording can be done in the Grand Master Patron games if everyone is willing. Some of that footage could be edited into promo shorts that could be part of a brief bit of marketing directly preceding the next KS. I realize DF needs to keep expenses down, but there are a number of ways to get those videos circulating in the community for little to no cost. Any other ideas out there?
LordDust
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#64491
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
LordDust wrote:
I'd say we need to get the flyer out in the first couple days of the campaign next time.
To be honest the flyer should be ready before the next KickStarter begins. If the PDF of the flyer is ready a few days before the KS we can already begin to bring to the local gathering places etc. The flyer should be a tool for marketing the KS before it starts and continues to the end. Of course that is just my opinion. :-)
dafrca
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#64492
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
dafrca wrote:
LordDust wrote:
I'd say we need to get the flyer out in the first couple days of the campaign next time.
To be honest the flyer should be ready before the next KickStarter begins. If the PDF of the flyer is ready a few days before the KS we can already begin to bring to the local gathering places etc. The flyer should be a tool for marketing the KS before it starts and continues to the end. Of course that is just my opinion. :-)


I think a flyer announcing the start of the KS about two weeks before and then a flyer showing some of the stuff so far at the halfway mark.
kodiakbear
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#64495
Re:What if KS3 failed? 4 Months, 3 Weeks ago  
If possible, enough sculpting should be done on the base set and a couple of add-ons to have photos for the flyer. I am very leery of kickstarters that only show concept art or 3D renderings, and if I didn't already know DF the photos of the pieces would go a long way to convincing me to pledge. Even if they are just initial sculpts, the quality and artistry are obvious.

If more than one line/setting is to be represented, samples from each should be ready to photograph. It may not be as dramatic as unveiling them in the middle of the KS, but I think it would generate more buzz and word of mouth ahead of time, and if the flyer generates feedback then DF will have more time to consider and respond to it.
jackattack
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#64779
Re:What if KS3 failed? 4 Months, 2 Weeks ago  
A lot of conversation for an argument that you can never defeat: The "what if" argument.

If you were the president of a company and someone asked you "3 years from now what if your company would have a terrible year?" What would your response be? Probably something like... "What if we don't have a bad year?...Next question please."
600lbpanther
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#64782
Re:What if KS3 failed? 4 Months, 2 Weeks ago  
600lbpanther wrote:
A lot of conversation for an argument that you can never defeat: The "what if" argument.


Oh well conversation is what a forum is for.

But I was not expecting it to be about the total doom of DF just the possibility of a failed KS.
kodiakbear
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#64784
Re:What if KS3 failed? 4 Months, 2 Weeks ago  
A few years back, we had a couple of "what if" discussions on the boards. One topic was the then-untenable notion of pledging for future orders. And look where we are now.
jackattack
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