Welcome, Guest
Please Login or Register.    Lost Password?

Colour Catalogue/User Guide Idea
(1 viewing) (1) Guest
Go to bottomPage: 12
TOPIC: Colour Catalogue/User Guide Idea
#15076
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
Actually a catalogue, could make sense and be workable if you do it right.

DF could take some of those really cool pictures like those that are on the frontpage/home page of the store, for DoE, the Rivers, etc and some of the ones from the Forums, and put them into a PDF catalogue that you as a consumer could download and look at on your own time. You could go that extra mile and put embeded links into the pdf that bring you to the storefront, or that items order page, etc.

The catalogue could show case some of the better setups, and what DF can do. The consumer or potential comsumer could pass that file along to a Sig-other, parent, gaming group. With the list of items and prices so they can say " I want this, look what you can do with it."

The cost of producing the catalogue would be lower, since it is a file and nothing printed like the old one, but at conventions they could either get a number printed out, so people could pick up a physical copy like at GenCon etc.. Or if it was cost effective enough have a CD with the pdf on it for hand out.

Since DF has gone to the sell it yourself route, the catalogue shouls be something that you can get on the page, while yes the page does make a decent cat, you could have one for download that links back for people who aren't always on line, or don't have high speed connections and they can look at most of what is on the page in a file on their own computer.

just my two cents.
Ghenghis Ska
Minotaur Lord
Posts: 2373
User Offline Click here to see the profile of this user
Location: Northeast CT, USA
The administrator has disabled public write access.
More Sci Fi Please, request a DEAD END for Sci Fi Passages
Classes of the Old Republic
Some RPG and mini stats including the Exodus and AAT (along with good source of a Mini scale version of the AAT).
 
#15077
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
I did in fact forget that DF decided to go direct-only.

I like the PDF idea, especially if they keep it backward compatible a few versions of Acrobat.

The CD idea intrigues me. (What do CDs cost these days? A buck apiece in bulk? Less?) The CD could include not only the pix and statistics available on the web site, and pictures of major setups, but could ALSO include the slide show from the previous GenCon (or other major show). That way, those of us who cannot get to the cons can still experience some of the fun.

I think we are real close to having a workable idea here. Kudos to all, starting with David.

BTW -- Would making the PDF catalog available in Spanish, French, and German help lure more foreign business, or is the shipping just too big a hassle?
jackattack
Minotaur Lord
Posts: 2725
User Offline Click here to see the profile of this user
Location: USA
The administrator has disabled public write access.
 
#15078
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
(What do CDs cost these days? A buck apiece in bulk? Less?)
I buy my blanks 100 at a time. A spindle of 100 usually costs around $22.00.

I personally would not buy a catalog, color or black and white. Not unless it had coupons or something that would ultimately save me money. I think the biggest problem with DF is that a lot of people don't know what it is or may not even know it exists. It's a very underexposed product. I've been gaming for over 18 years, but it wasn't until a little over a year ago that I discovered DF, and even then I didn't know exactly what it was. They had a small setup in a gaming store I visited once, but had no sign or label that told me what it was, and since I didn't have a whole lot of money at the time I didn't bother asking. It wasn't until a couple of months later that I visited a completely different store and saw the white boxes tucked away on the bottom shelf before I knew exactly what I had been lusting over since my first encounter.

That said, I think DF would have problems getting a catalog out to potential customers, especially since most retailers won't waste valuable counter space on a catalog for a product they can't even sell. The only real opportunity for getting it out would be at conventions, but even then your potential customers are face-to-face with your product, thus defeating the purpose of showing them pictures. Sticking the catalogs in the boxes would be very ineffective, as you're marketing to people who already know your product and its reputation. You'll also end up with several copies of the catalog going to the same person if they order multiple sets. For a color catalog this would be a very big waste of money.

If I were an employee of Dwarven Forge and had any influence on marketing campaigns I would strongly suggest a full-page color ad in Dungeon and/or Dragon magazines, or if the budget permitted a back cover ad. They're widely-read publications throughout the hobby, moreso with fantasy gamers I'm sure, but considering that Dungeons & Dragons is the most widely-played system it would make the most sense to go for the largest percentage of the gaming community. Center the ad on a large setup in the center of the page, zoomed in to display the detail with a catchy slogan at the top. Below the center picture show a few other smaller pictures of similar setups. Focus on the fact that DF is a modular dungeon product with thousands of possible setups in every set. The only limit is the imagination of the user. Stick a nice big Dwarven Forge logo at the bottom with the website URL. Once you get people to the website the product speaks for itself.

Running an ad in a magazine would probably be cheaper in the long run, plus you're not going to end up with surplus as you would if you ordered a bunch of catalogs.



But hey, that's just my two cents.
geek icon
Goblin
Posts: 72
User Offline Click here to see the profile of this user
Location: Cincinnati, Ohio
The administrator has disabled public write access.
"Ohio has given birth to 22 astronauts. What is it about this state that makes people want to flee the Earth?" - Stephen Colbert
 
#15079
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
If I were an employee of Dwarven Forge and had any influence on marketing campaigns I would strongly suggest a full-page color ad in Dungeon and/or Dragon magazines, or if the budget permitted a back cover ad.
They've done this -- quite a lot. The Sci-Fi stuff got a lot of ad time, and the rivers were showcased on the back page of Dungeon about two months ago. The new Dungeon has an advert, as well, I believe.

So -- good idea! Great minds think alike, I guess.

Those ads are partly why I'd like to see a full-color catalogue, even a short one. Glossy paper, big photos, no messing with my printer settings -- I'm old(school) enough to want to hold the catalogue in my hands, not scroll through it, and my printer never makes things look as good as they could if it were done professionally.

Yes, I realize there are ways to work around this, but I'm just saying. Those ads, I think, look great. I'd pay $1 for a catalogue.

L
Law
Minotaur Lord
Posts: 3264
User Offline Click here to see the profile of this user
The administrator has disabled public write access.
"In every real man a child is hidden that wants to play."

-- F. Nietzsche
 
#15080
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
GS -

I stand corrected; in fact, I stand here and CHEER!!

The PDF idea is perfect, especially if a LOT of gamers start posting a link to it on their OWN web pages, and forwarding it to their friends, in a real grass-roots effort.

We've GOT to get the word out, guys. I talk up DF any time I encounter RPG or mini gamers, but that's probably not enough. We need to do more.
That's why, once I get my page up, I'm going to post a DF link (unless Jeff hits here real SOON and forbids it!).

And, on that note, I gotta go see if I have Front Page installed - and if not, install it.

See ya!

Jim
jkratzer
Minotaur Lord
Posts: 2057
User Offline Click here to see the profile of this user
Location: Baltimore, MD
The administrator has disabled public write access.
Jim Kratzer, a/k/a The Mad Yank
Proud Vietnam Veteran, LOUD VFW Lifer
insane GM
 
#15081
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
If I were an employee of Dwarven Forge and had any influence on marketing campaigns I would strongly suggest a full-page color ad in Dungeon and/or Dragon magazines, or if the budget permitted a back cover ad.
They've done this -- quite a lot. The Sci-Fi stuff got a lot of ad time, and the rivers were showcased on the back page of Dungeon about two months ago. The new Dungeon has an advert, as well, I believe.

So -- good idea! Great minds think alike, I guess.

Ahh. Pardon my ignorance. I haven't picked up an issue of either magazine in years, ever since they moved to D20. I've only recently given in to the system, maybe I'll pick up an issue in the near future.
geek icon
Goblin
Posts: 72
User Offline Click here to see the profile of this user
Location: Cincinnati, Ohio
The administrator has disabled public write access.
"Ohio has given birth to 22 astronauts. What is it about this state that makes people want to flee the Earth?" - Stephen Colbert
 
#15082
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
Dwarven Forge also had ads in the Game Trade Monthly Magazine for a couple of months before the release of some of the sets.
That is a $2 magazine that most games stores receive from their distributor.
So that is advertising by non-DF enthusiasts.

I am not sure I would encourage ads again in Dragon or Dungeon unless there was a way on the DF WEB order form for customers to notate where they had seen ads for Dwarven Forge product that had encouraged them to make this purchase.
Without some serious feedback, it could be wasted money and/or product.

A .pdf catalogue would be very good if two things were constantly held to:
1)If something new comes out, the .pdf is revised the day it comes out;
2)It is in colour.
If either one of these are failed at, the .pdf doc is worthless.
There are several gaming companies out there that have failed at this due to sheer laziness in my opinion.

I also feel a limited-run, printed, colour catalogue would be a good idea as well.
A $3-5 price tag would be a good ballpark figure.
Many mail order catalogues out there now cost and most serious mail order customers wonder about catalogues and their companies when they do not cost.
The main benefit of hard copy catalogues is for the relations of the gamer involved, especially the ones that are older, who do not trust computers, but are still willing to spend good amounts of money on their nephew, grandchild, great-grandchild, etc.
This generation grew up with the Sears catalogue and are comfortable shopping that way.
These catalogues need to be spent wisely; I do not agree that having them inside each and every box set would be a good idea:
1)why would anyone need upwards of four+ catalogues at any one home?
2)I do not see the cost effectiveness of them being free beyond maybe the first one to any one address.

The catalogue-on-CD-R idea has its usefulness as well if used as a catalogue picked up at cons.
With how inexpensive CD-R discs have become, this could be a very good handout freebee for any cons that DF attends.
It gives a con attendee something solid they can take home and view and connect back to the product they did not have enough money left to buy at the con, but they will have the money with their next paycheck.
It would also have to contain the sample set-ups dBase that the DF WEB page should have.
That way it can also be billed as a construction idea disc as well which would make it have even more popular press.

Speaking of the sample set-up dBase, DF really needs to get it and gallery areas going again on the Dwarven Forge WEB page.
I know of several purchases made by gamers in this area a few years back just simply due to these areas which were really high quality on the old DF WEB page.

I think that is an adequate summary of all this other than what L brought up early in this thread - available funds.
DF has sunk in the entire farm on making this 10th anniversary year a mega-release year.
They may not have the funds to follow through on any of these ideas in 2006, but I hope that they would be able to follow through on these ideas in 2007.

Here's to Dwarven Forge!!
RabidFox*
Ogre
Posts: 962
User Offline Click here to see the profile of this user
Location: Western U.S.A.
The administrator has disabled public write access.
SF: Starter(3), Passage(2), Alpha(7), Beta(2) someday soon;
Cavern: Cavern, Cavernous Passages, many individual pieces, Cavernous River & Wall and Cavernous Lake someday soon;
Fantasy: Room & Passages, Room, Octagonal Room, Wicked Additions I&II, Adv. Builder, Diagonal Walls Set, Dungeon Accessories, Medieval Furniture, many individual pieces.
 
#15083
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
I agree with virtually everything that has been said up to now. The reason I posted it originally was; I have a few friends who I do not see very regularly, who still game. When I speak to them over the phone and we talk gaming I sometimes mention DF. They cringe at the price tag and sometimes have negative comments. Without exception, if they visit and see a layout "in the flesh" their jaws drop. One or two of them have now bought some DF products as a result of this.

If this is happening on a tiny scale to me, what could happen if games shops had full colour catalogues of the DF kit on their sales counter. The only trick would be in persuading gaming shops to hold the catalogue - what's in it for them if people then go and order it all direct from DF? One idea could be a "commision" for the shop or even better for DF, if it could be arranged, a recriprical arrangement for the shop's concerned to get some free advertising on the DF website (as "approved" DF catalogue stockists?)

Dave
David Wasilewski
Orc
Posts: 483
User Offline Click here to see the profile of this user
Location: Lancashire. UK
The administrator has disabled public write access.
 
#15084
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
There's nothing that actually prevents a gaming/hobby store from ordering DF products and putting them on the shelf -- but without wholesale pricing or bulk discounts, they would have to charge several dollars more per set than DF does to make it worth their while.

If a store kept a catalog on the counter (or hanging off a rack, or whatever), they could charge a nominal fee to order DF products on a customer's behalf. The advantage to the customer is they don't have to worry about receiving the delivery (or having it left on their front step where it can be stolen or rained on). The advantage to the store is that they can make a profit without losing a great deal of shelf space, and without the risk that they won't be able to move some of the inventory.

The disadvantage to both the customer and the store is that if an item is currently out of stock, it could be a few months before it arrives. That will have the customer checking in with the store to see where his order is, and the store having to deal with a potentially disgruntled customer AND possibly having to defer collecting the customer's money until the order has actually arrived at the store.

THAT is an issue that needs to be overcome before an "ordering" catalog will be truly feasible. An advertising catalog that refers customers to the website to order will not need to address that issue, but then what is the stores' incentive to display it?

-----------------------------------------------------------------

BTW (and I really hope that the folks at DF are reading this):

A lot of the gamers at my FLGS think that Dwarven Forge has gone out of business.

I have told them that it isn't so, lauded the new sets, and referred them to the website, but when DF stopped reappearing on the shelves, they assumed that yet another gaming company had gone under.

Whether it is a catalog, or a very successful GenCon, or more print ads, or exposure on cable TV and internet radio shows that cater to gamers (if there are any), SOMETHING needs to be done to keep DF in the (gaming) public eye as a living, growing entity.
jackattack
Minotaur Lord
Posts: 2725
User Offline Click here to see the profile of this user
Location: USA
The administrator has disabled public write access.
 
#15085
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
BTW (and I really hope that the folks at DF are reading this):

A lot of the gamers at my FLGS think that Dwarven Forge has gone out of business.

I have actually seen this myself on a few forums, when there was a thread on the WotC SWRPG and SWMinis boards about 3D terrain back before Beta came out there was some one who was saying DF had gone out of business. He sited several reason like they were selling the sci-fi at a dsicount, and that they weren't in his FLGS anymore.

I of course set them straight, mentioned beta and told the story of what had really happened (and mentioned many other 3D companies, just so i wouldn't look like i was playingg favorites) but it is something tbat i think a few people have in their minds that DF went belly up.

So if just for that fact alone the Dragon and Dungeon style adds may not be a waste of money, it lets people know the company is still around and going strong.
Ghenghis Ska
Minotaur Lord
Posts: 2373
User Offline Click here to see the profile of this user
Location: Northeast CT, USA
The administrator has disabled public write access.
More Sci Fi Please, request a DEAD END for Sci Fi Passages
Classes of the Old Republic
Some RPG and mini stats including the Exodus and AAT (along with good source of a Mini scale version of the AAT).
 
#15086
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
You know, I've never seen any web ads from Dwarven Forge. Given the number of gamer nerds on the Internet (hey, why is that big, neon arrow pointed at me?), you'd think a well-placed ad at gamingreport.com or enworld.org would do more good than a full-page glossy in Dragon. It would be cheaper, and it would drive traffic right to the site.
Yukon Cornelius
Ogre
Posts: 674
User Offline Click here to see the profile of this user
Location: Right behind you
The administrator has disabled public write access.
Visit my: Website
 
#15087
Colour Catalogue/User Guide Idea 8 Years, 6 Months ago  
...Given the number of gamer nerds on the Internet (hey, why is that big, neon arrow pointed at me?)...
YC -

It's pointed at YOU because I ducked as it went flying over my head!

See ya!

Jim
jkratzer
Minotaur Lord
Posts: 2057
User Offline Click here to see the profile of this user
Location: Baltimore, MD
The administrator has disabled public write access.
Jim Kratzer, a/k/a The Mad Yank
Proud Vietnam Veteran, LOUD VFW Lifer
insane GM
 
Go to topPage: 12