Welcome, Guest
Please Login or Register.    Lost Password?

Grass-Roots Advertising
(1 viewing) (1) Guest
Go to bottomPage: 123
TOPIC: Grass-Roots Advertising
#31997
Grass-Roots Advertising 5 Years, 3 Months ago  
Is there anything that we, DF customers and fans, can do to spread the word about DF? Specifically, can we do something to counter the common (retailer-fed) misconception that DF is actually out of business?

My initial idea along these lines is a flier, something that DF would design (a PDF would be best) that we could download and print. We could then print off a couple of copies (possibly make more at work or the copy shop) and ask our local FLGS or comic book retailer to put them where customers can see them or pick them up. Those of us going to conventions could put them on the table of fliers. College-age DF customers could put them on bulletin boards at school.

Any merit to this? Any other ideas?
jackattack
Minotaur Lord
Posts: 2359
User Online Now Click here to see the profile of this user
Location: USA
The administrator has disabled public write access.
 
#31998
Grass-Roots Advertising 5 Years, 3 Months ago  
Another good idea, Jeff!!
jkratzer
Minotaur Lord
Posts: 2057
User Offline Click here to see the profile of this user
Location: Baltimore, MD
The administrator has disabled public write access.
Jim Kratzer, a/k/a The Mad Yank
Proud Vietnam Veteran, LOUD VFW Lifer
insane GM
 
#31999
Grass-Roots Advertising 5 Years, 3 Months ago  
I am not sure If your local hobby store would be amiable to that...obviously, one of the reasons (some of them) continue to tell their customers that we are out of business is so that the customers will instead spend their budget on what is available within their store.....
Stefan
Admin
Posts: 1987
User Offline Click here to see the profile of this user
Gender: Male Location: Brooklyn, NY Birthday: 12/25
The administrator has disabled public write access.
Stefan Pokorny

CEO Dwarven Forge, LLC
 
#32000
Grass-Roots Advertising 5 Years, 3 Months ago  
That still leaves conventions and other places. Cons are usually happy to provide a table for advertisements

Anybody who takes their DF to games at hobby shops (or other semi-public locations) might keep a few fliers handy for anybody who asks about the product.
jackattack
Minotaur Lord
Posts: 2359
User Online Now Click here to see the profile of this user
Location: USA
The administrator has disabled public write access.
 
#32001
Grass-Roots Advertising 5 Years, 3 Months ago  
Since DF is an internet business, there are a lot of internet methods that can be used...

1) Post links back to the site and your setups in the photo section in your signatures on other message boards

2) Post links to the DF site in Delicious, Digg, and similar sites

3) If you have a website of your own, post a link back to the DF site. If you don't, pester the owners of gaming-oriented websites to post links

4) Blog/Twitter about DF and the site

All of the above are completely free, not very time-consuming, and surprisingly effective.
Yukon Cornelius
Ogre
Posts: 674
User Offline Click here to see the profile of this user
Location: Right behind you
The administrator has disabled public write access.
Visit my: Website
 
#32002
Grass-Roots Advertising 5 Years, 3 Months ago  
One way might be by using an affiliate program. I KNOW that DF is a 'cottage' industry, so money is tight, but affiliates COULD be rewarded for new affiliate sales with DFG (Dwarven Forge Gold) that, when accumulated, counts towards a discount on DF stuff (rather than FREE DF or hard cash. Who'd say NO to a 5% discount for basically doing nothing except signing up and posting the affiliate link!).

We obviously plug DF over any other terrain on our site (that's a NO Brainer), and we HAVE had non DF users visit us, so there is a chance that that has turned into sales for DF as well as us.

As Yukon mentioned above, it's an internet business, so the BEST method of advertising would be internet based. That said, I'd be more than happy to add a free article in my tourism magazine (my 'main' business), if we can find an angle to relate DF to Gibraltar. (Perhaps you used Gibraltar's caves as inspiration for DF (hint, hint)) Stefan, if you're interested there are 20,000 potential customers per issue... and a LOT of gamers in Gibraltar.
Lair-Craft-Lord
Goblin
Posts: 34
User Offline Click here to see the profile of this user
Location: Costa Del Skull - Spain
The administrator has disabled public write access.
 
#32003
Grass-Roots Advertising 5 Years, 3 Months ago  
I can tell you right now that Shore Leave almost definitely would NOT have a problem with flyers, especially if they had a discount coupon attached!
But, just to make SURE that would be okay, it might be a good idea to contact the gaming coordinator at the convention before doing anything.
Stefan, Jeff, IF you're interested in that, let me know, and I'll send you the link for his e-mail address.

Jim
jkratzer
Minotaur Lord
Posts: 2057
User Offline Click here to see the profile of this user
Location: Baltimore, MD
The administrator has disabled public write access.
Jim Kratzer, a/k/a The Mad Yank
Proud Vietnam Veteran, LOUD VFW Lifer
insane GM
 
#32004
Grass-Roots Advertising 5 Years, 3 Months ago  
Y'know, placing fliers (especially with coupons) at a few key conventions might go a long way to raising public awareness of DF. I know DF is at GenCon every year, but fliers at a few other major cons (in other areas of the US, or even abroad) might reach people who don't/can't go to GenCon. It also gives DF a presence at conventions that Jeff and Stefan don't have time or funds to attend in person. Any con that one or both of you wish you could go to is an obvious choice.

I don't want to push coupons too much, but the financial impact of coupons on DF can be lessened by setting a close expiration date (say a month after the con), setting a minimum order (say three sets), or making the coupons good for one or two lines rather than for any/every DF product. Making an offer "exclusive to MegaCon" ought to make it VERY attractive to the convention organizers, who should be looking for every possible hook to make their con a success, and discounts on gaming stuff is a nice little bonus for gamers attending the con. Even if DF can only supply a limited number of coupons, the con organizers might be able to raffle them off or give them away as prizes or something.
jackattack
Minotaur Lord
Posts: 2359
User Online Now Click here to see the profile of this user
Location: USA
The administrator has disabled public write access.
 
#32005
Grass-Roots Advertising 5 Years, 3 Months ago  
Some of you know that I've just recently published a new fantasy novel--the first in a series. To get the word out about the book, I'm planning on attending several conventions in the Phoenix area this year. MANY of my readers are also big time gamers (obviously there is a cross-over market to capture) and I'd be more than happy to pass out DF material, coupons, fliers, raffle items, etc. at our booth while we're there selling the book. DF has done much to help bring MY fantasy world to life at a gaming table, and I'd love to help get the word out to other potential customers as much as possible.

Please let me know, and I'd be happy to help!

-Todd
scarab
Goblin
Posts: 31
User Offline Click here to see the profile of this user
Location: Glendale, AZ
The administrator has disabled public write access.
Adventures under the Laughing Moon begin at www.toddvanhooser.com
 
#32006
Grass-Roots Advertising 5 Years, 3 Months ago  
If we had fliers to download, anybody going to Cold Wars, Historicon, Fall In, or Little Wars could post some on a bulletin board, or put a stack on a table somewhere, and let the wargaming/skirmish crowd know that DF is still around.

For something like that, a downloadable PDF featuring the original Fantasy line and MBS (and maybe Caverns?) would be best.
jackattack
Minotaur Lord
Posts: 2359
User Online Now Click here to see the profile of this user
Location: USA
The administrator has disabled public write access.
 
#32007
Grass-Roots Advertising 5 Years, 3 Months ago  
ALLL excellent ideas, and all it takes is approval from Jeff and Stefan.
BUT, I, for one, won't go near it without that approval - and I'll bet 99.999% of the regulars here won't, either.
(echo of agreement from jackattack, L-C-L, scarab, and ZILLIONS of others!)
jkratzer
Minotaur Lord
Posts: 2057
User Offline Click here to see the profile of this user
Location: Baltimore, MD
The administrator has disabled public write access.
Jim Kratzer, a/k/a The Mad Yank
Proud Vietnam Veteran, LOUD VFW Lifer
insane GM
 
#32008
Grass-Roots Advertising 5 Years, 3 Months ago  
How about a Guiness World Record for the world's largest 25mm scale dungeon?

www.guinnessworldrecords.com/adj_application/apply.aspx?lang=

That should get some attention to RPGers.
Aracon
Orc
Posts: 386
User Offline Click here to see the profile of this user
The administrator has disabled public write access.
check out the best thing to happen in 2009!:

www.dungeonaday.com
 
Go to topPage: 123
Your Cart:
0 Items Order Total: $0.00

0 Product
$0.00



Login to see your account info

Once you login you will be able to see your different account areas here, order history, shipping information and your account information.