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Price Increase Coming Jan. 1st, 2009
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TOPIC: Price Increase Coming Jan. 1st, 2009
#31054
Price Increase Coming Jan. 1st, 2009 5 Years, 12 Months ago  
Any idea which sets are going up in price and how much?
Aracon
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check out the best thing to happen in 2009!:

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#31055
Price Increase Coming Jan. 1st, 2009 5 Years, 12 Months ago  
Sorry, much depends on the inventory left at the end of the year. Most are going up $20 or so.
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#31056
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
I am sorry to say but another price increase at this time is going to set into question as to whether I can continue to support your product. The choice to withdraw from the wholesale market had a double price increase affect for a lot of us as it was. We could often get sets at a small discount and add shipping to that was a price increase all by itself. Add to that room sets have already gone up 48% from $60 to $89. Another $20 a set especially considering the average set these days costs $120-$130 before the price increase means they are double what they started at when I started buying 5-6 years ago without accounting for shipping or lack of discount. The only manner of discounts now available are a token discount for preordering. I have already had to cut from buying 5-6 sets a year to less than one now. At $150 per set plus shipping it is hard to justify continuing.
I have seen this business model before for niche industries and it doesn't work well. Without the retail market the per unit cost swells to the point that fewer and fewer can afford to buy the product. This leads to short runs and the inability to keep lines in stock. Case in point I have been looking to see what can get before the price increase and just about anything I would want is out of stock. I am not really interested in new lines of specialty products like ROE and ROA that are only available for a limited time anyway. I have and still do enjoy your product as I have said, but at a time of economic upheaval when most retailers are having to reduce or hold the line on prices to sell their products I feel a price increase at this time is ill advised and may suffer from the law of diminishing returns of fewer and fewer customers. Most retailers I have spoken to over the last few years think your company is out of business. I would hate to have their words be prophetic.
brvheart
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#31057
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
I know what you mean, but I'm afraid I think the sad fact is that DF was just never profitable enough as a business. It's too niche. For whatever reason, at any rate, this was the only way they could afford to stay in business. Lower prices would increase the customer base, but look at it this way -- even with the much lower prices you cite, they were STILL failing and struggling. It was only by going direct that they could stay in business at all, and that meant added expense to them, passed along to us.

This isn't really a "business." It's a group of fans making stuff they really love, and doing it in just enough quantity that like-minded lunatics with disposable incomes can afford to take some extras off their hands. Until it gets just so expensive that even the diehards simply can't afford it anymore, I don't see the business model changing.

But, of course, I'm not privilege to any real data here, so I'm really just talkin' outta my @#$#@.

Happy New Year everybody!

L
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#31058
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
In the beginning...

Dwarven Forge was originally marketed through retail outlets. However, between the distributor's cut and the retailer's mark-up, DF's portion of the profit at that price was so low that they could not make a profit. Rather than raise their prices to levels that might have put them out of business immediately, DF chose to go to direct-to-customer internet sales. As a result, they were able to stay in business AND keep their prices fixed for a ridiculously long time.

Not all prices are falling. I don't see food getting cheaper. Oil/gasoline prices have come down, put have shipping costs come down with them?

I also don't see companies like Ainsty (purchased by Old Crow) or HirstArts in stores, but they've been around for a good long time, so I don't think the online business model is fundamentally flawed.

Twenty dollars is the difference between eating at home and eating out two or three times (or once for a couple or small family), or bag lunches instead of the deli or fast food for a week. It's one gaming supplement, or seven comic books. It's one new DVD. It's a five dollar bill put aside every week for a month. For someone who only orders a couple-few sets per year, it's not a huge sacrifice.
jackattack
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#31059
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
I am sorry to say but another price increase at this time is going to set into question as to whether I can continue to support your product. The choice to withdraw from the wholesale market had a double price increase affect for a lot of us as it was. We could often get sets at a small discount and add shipping to that was a price increase all by itself. Add to that room sets have already gone up 48% from $60 to $89. Another $20 a set especially considering the average set these days costs $120-$130 before the price increase means they are double what they started at when I started buying 5-6 years ago without accounting for shipping or lack of discount. The only manner of discounts now available are a token discount for preordering. I have already had to cut from buying 5-6 sets a year to less than one now. At $150 per set plus shipping it is hard to justify continuing.
I have seen this business model before for niche industries and it doesn't work well. Without the retail market the per unit cost swells to the point that fewer and fewer can afford to buy the product. This leads to short runs and the inability to keep lines in stock. Case in point I have been looking to see what can get before the price increase and just about anything I would want is out of stock. I am not really interested in new lines of specialty products like ROE and ROA that are only available for a limited time anyway. I have and still do enjoy your product as I have said, but at a time of economic upheaval when most retailers are having to reduce or hold the line on prices to sell their products I feel a price increase at this time is ill advised and may suffer from the law of diminishing returns of fewer and fewer customers. Most retailers I have spoken to over the last few years think your company is out of business. I would hate to have their words be prophetic.

I am sorry for the price increases brvheart. However, we don't have much of a choice. We can no longer absorb all the price increases that have gone on for us the past several years...
Going direct though has helped us a great deal and kept us from going out of business.
Our Retail prices would actually have to be much higher If we were to sell in retail again as we would be making far, far less profit.
I don't think we have lost many customers by going direct, as most gamers who are interested in miniature gaming know where to find us, they are a savy bunch.
I apologize to the store owners and distributors who were used to getting big discounts, most were fine people who i enjoyed doing business with (a few were not) but we just couldn't do it anymore and stay afloat.
Our products are fairly unique and not easily comparable with other retail offerings for many reasons...

Anyway, hope you stay with us, and get what you can afford when you wish to.

I don't think there is any way we could offer these products for less at their current level of quality and craftmanship and stay in business. If there was a way, someone else would be doing it I suppose.
Stefan
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Stefan Pokorny

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#31060
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
I truly hate to beat up on fellow gamers, but one has to look at the quality of the artwork, the durability of the materials used, and the versatility of the product that DF offers. In addition, it's necessary to take a l-o-n-g look at how long it's been since DF had a significant price increase of any kind whatsoever, and to examine just what kind of profit margin DF has been running with.
Stefan and Jeff DO have to make some money. Bills MUST be paid, just as WE have to pay bills. In order to do that, they HAVE to raise their prices.
So, we can either continue to support them, and therefore continue to get some DAMN GOOD GAME SCENERY, or we can kiss DF good-bye.
I like getting good scenery. So, I don't buy as much as I used to. But I still buy it.
Because every little bit helps DF, and that helps me keep getting goodies.

Now, if someone would just buy my Glock, I could send in my order...
jkratzer
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#31061
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
I am eager to start ordering DF again. As soon as DF starts expanding the MM or cavern lines, I'll be there!

I can afford to enhance/expand the lines that I already have, I just can't start any new ones from scratch. (Please note that both cost and space were factors in that decision).


With that being said...

Stefan, Jeff,

I totally understand the reasonings for the upcoming price increase.

In fact, I would actually like to thank DF for providing the "heads-up" regarding the upcoming increase. Although I wasn't able to take advantage of the notice myself, it is rare for a company to actually announce price increases -being as popular as they are.

Thanks.

Steve
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#31062
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
Good Evening,

It's simple for me, if DF keeps producing, I'll keep buying. It is and I'm sure will always be the best product on the market. Have a great New Year's everybody, hope the coming year is a great one for you all!!!
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#31063
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
I have seen this business model before for niche industries and it doesn't work well. Without the retail market the per unit cost swells to the point that fewer and fewer can afford to buy the product. This leads to short runs and the inability to keep lines in stock.
Please quote your source for a niche industry in the gaming field with a similar business model to Dwarven Forge that doesn't "work well". By similar business, hand crafted items (not produced by an assembly line or massive print shop).

It completely baffles me why someone would think that doubling the price for retail markups is a good thing except for those retailers and distributors who have been cut out of their 20%-40% profits of doing nothing more than placing an order for me that I can do on a web page myself.

Call me a fanboy, but I REALLY like the manufacturer to consumer business models that cut out the "middle man".
Aracon
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check out the best thing to happen in 2009!:

www.dungeonaday.com
 
#31064
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
It was a not an easy decision to raise prices, but it was either that or risk going out of business. There are a lot of factors involved like new foreign labor laws/issues and currency rates that are totally out of our control which effect our costs. We very much appreciate the support of our community, and our collective labor of love.

And btw, we have two sets coming out in 2009 that are either classic dungeon or cavern themed. One is the Advanced Builder Set 2, and the other will be out this summer.
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#31065
Price Increase Coming Jan. 1st, 2009 5 Years, 11 Months ago  
And btw, we have two sets coming out in 2009 that are either classic dungeon or cavern themed. One is the Advanced Builder Set 2, and the other will be out this summer.
Well at least i can save money by skipping ABII
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